Taylor Swift’s Wall Street Journal Op-Ed

July 8, 2014

Taylor Swift

Country music singer Taylor Swift is stepping away from her normal routine to write an op-ed piece for the Wall Street Journal on the future of music. The 24-year-old, who is known for her up-beat and optimistic nature, expressed a very hopeful view of what may come.

“Before I tell you my thoughts on the matter, you should know that you’re reading the opinion of an enthusiastic optimist,” Swift wrote, going on to talk about the value of an album and declining record sales.

“People are buying only the ones that hit them like an arrow through the heart or have made them feel strong or allowed them to feel like they really aren’t alone in feeling so alone,” she says.

Going on to talk about the bond that artists develop with their fans, Taylor emphasizes the need for an element of surprise. Keeping the fans that support an artist constantly wondering what you are going to do next is the best way an artist can ensure long-time support.

She also talked about how the revolution of social media has affected artists. Autographs from a fan’s favorite rock artist used to be currency of popularity, but now, “I haven’t been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento ‘kids these days’ want is a selfie,” remarks Swift.